Veruca Salt's rich father is referred to by her as "Daddy" in all versions of the story. Mr. Salt’s solution to most problems of Veruca is to buy his way out of them. He is depicted as a member of the upper classes, and usually portrayed with a English accent. (But this accent is not necessary—just make sure Veruca and Mr. Salt sound like they hail from the same place; i.e. France, America, Japan, etc.)
Salt is very servile and does whatever his daughter says.
His daughter's final demand is that she wants a flying glass elevator, after seeing Wonka's contraption soaring in the sky, high above the building. However, instead of giving in to Veruca's demands in a cheerful and obedient manner like before and after been reformed by the Oompa Loompas who taught him a very good lesson of parenting, Rupert tells Veruca sternly and firmly that the only thing she will be getting that day "is a bath, and that's final". Not only did he change his opinion of Veruca, he also changed his ways of treating and disciplining her by realizing that both he and his wife had been overindulging her constantly. When she speaks up, he glares at her. In the same film, he offers Wonka his business card, which Wonka tosses away. Although Rupert proves that his new opinion of his daughter is serious, he knows that Veruca wants one anyway.
Behind the Scenes Edit
In the 1971 film, he and Sam Beauregarde act friendly towards each other during the boat ride, unlike the rivalry their daughters have. This implies that Mr. Salt has found a potential business partner. In the 2005 movie, after the ordeal with his daughter in the Nut Sorting Room, he becomes a stricter father by denying his "princess" a flying glass elevator, instead responding that the only thing she will be getting that day "is a bath, and that's final".