Samuel "Sam" Beauregarde is the husband of Scarlett Beauregarde and father of the third ticket winner Violet Beauregarde. In the novel he and his wife accompanied Violet and in the 1971 version he is called Sam Beauregarde, but in the 2005 Charlie and the Chocolate Factory, his wife is with their daughter at the factory. He is described in the 1971 film as a well-known local politician, a civic leader, a philosopher, and is shown to be a used car salesman as well. He and Mr. Salt act friendly towards each other during the tour, specifically the boat ride.
He is not overly villainous, as not many negative attributes stand out unlike the kids in the tour. When accompanying his daughter to the factory, he seems gracious at first, shaking hands with Mr. Wonka and giving him his business card, which Mr. Wonka, a businessman himself, accepts. His graciousness, as mentioned before, is also extended to Mr. Salt, whom he also sees as a potential business partner, despite the rivalry between his daughter and Veruca. Mr. Beauregarde seems amazed by the inner workings of Wonka's factory, such as the chocolate-mixing waterfall.
His sole poor quality is not backing up his potential business partner Mr. Wonka when Mr. Wonka orders Violet to surrender the gum, instead expressing pride that his daughter had the opportunity to try the first three-course chewing gum meal; when Violet says she tastes baked potato, he comments "With sour cream?" and laughs. Only when the side effects occur does he express concern with "Violet, you're turning violet, Violet!" He is last seen escorted to the Juicing Room by the Oompa-Loompas, and angrily shouts "I will get you for this, Wonka, if this is the last thing I ever do!"
His revenge was never shown, but is implied to be annoyance over vengeance, as he more calmly states "I got a blueberry for a daughter!"
Behind the Scenes
In the 1971 version of the movie, Sam was portrayed by Leonard Stone.